You Make Money, I'll Spend It: Stepmother's Ultimate Pleasure in the Aristocratic Family

Chapter 82

The Next Day.

Sheng Mumu arrived at the flower shop early in the morning, continuing to refine the details of the branding and promotional plan for her boutique.

With a creak, the chair across from her was pulled out.

Cheng Zhuo sat down opposite her and placed several pages of paper on the table, sliding them in her direction.

"Sheng Jie, take a look at this," he said.

On the paper were several names that appeared to be company names.

[Daily Flower Language, Flourishing Flower Shop, Gift of Flowers]

Cheng Zhuo said, "These are the newly launched flower delivery platforms in the past month. Our competitors are increasing."

Sheng Mumu had anticipated that this day would come, but she didn't expect it to happen so soon.

Using the advantage of information from her past life, she could replicate many business templates from the previous world in this one, but she couldn't avoid competition when others saw the business opportunities.

Cheng Zhuo pointed to the names on the paper and explained them one by one:

"Among them, Flourishing Flower Shop is rooted in Shen City."

"Gift of Flowers adopts a strategy of avoiding first-tier cities and is piloting stores in second and third-tier cities, also emphasizing daily flower delivery."

"Both of these are relatively far from us." Cheng Zhuo paused and pointed to a spot on the paper, emphasizing, "Sheng Jie, take a look at this. Daily Flower Language, the registered location of the company is in Jing City. It seems to have the biggest impact on us at the moment, and coincidentally, I found out that the person in charge of this company lives in the same neighborhood as you, with the last name Lu."

Sheng Mumu looked surprised.

Not surprised that the person in charge of "Daily Flower Language" also lived in Xiyu Yue Ting.

But surprised that Cheng Zhuo managed to find out where the boss of another company lived in such a short amount of time.

The young man had some connections...

Cheng Zhuo continued, "The target customers and promotional strategies of Daily Flower Language are almost identical to ours."

Sheng Mumu furrowed her brow, nodded thoughtfully.

Cheng Zhuo said, "Sheng Jie, for the branding of the boutique, we need to come up with some unique selling points."

Sheng Mumu smiled lightly, "With the appearance of competitors, it was within my plan. We'll proceed at our own pace without being influenced by others."

Seeing Sheng Mumu looking confident, Cheng Zhuo felt relieved and patted his chest, saying:

"If there's anything I need to do, just let me know. Don't worry about me feeling overwhelmed with work."

Since experiencing the truth game with Qi Mo, Cheng Zhuo's psychological burden had lightened considerably.

He didn't worry about Qi Mo misunderstanding him as someone with ulterior motives.

Sheng Mumu smiled, "Alright, I won't hold back then."

A week later, Sheng Mumu and Qin Jia Mu finally rented a suitable office building.

After deducting six months' rent, deposit, office equipment, and the expenses of hiring employees, there was less than six million left in the company's account.

After careful consideration, the two discussed the result.

They decided to use one-third of the remaining funds to order raw materials.

And two-thirds for advertising and promotion.

Drawing on Sheng Mumu's years of experience in her previous job, combined with successful brand marketing strategies from the previous world, they established the selling point of the boutique as "One Life, One Bouquet."

They focused on single-item rose flowers, priced at 5200 yuan per bouquet.

Buyers could only purchase one bouquet for their entire lifetime, based on their personal information.

It represented that for every person who received the flowers, they were unique and irreplaceable to the person who sent them.

The promotional materials were quickly produced.

Overnight, the elevator advertising frames in almost all the upscale residential areas of Jing City were adorned with advertisements for "Yueji Flower Shop," captivating the attention of the residents.

Simultaneously, the online channels were also promoting the brand.

Sheng Mumu spared no expense and sent a gift to every customer who had subscribed to the annual service of Yueji Flower Shop.

For a while, she spent each day in the flower shop with her computer, meticulously studying and analyzing the preferences of each customer.

She took into account various factors such as age, gender, zodiac sign, favorite colors, and fragrances.

The contents of the gift boxes sent to each customer were unique and tailored to their individual preferences.

A handwritten thank-you card was included as well.

These one-of-a-kind gifts became the perfect embodiment of the brand's "uniqueness" concept.

Among the recipients of these gift boxes were not only the elite ladies of Jing City but also popular internet celebrities and key opinion leaders.

Many of them shared photos online, inadvertently generating buzz for Yueji Flower Shop's new concept of "One Life, One Bouquet."

After a series of marketing promotions, Yueji Flower Shop's official Weibo account gained an additional 200,000 followers within three days.

The excitement continued until the official launch day of the "One Life, One Bouquet" concept on the website.

The webpage displayed that the number of reservations had already exceeded 6,000.

Sheng Mumu and Cheng Zhuo nervously refreshed the page in the meeting room, their palms sweaty.

As they repeatedly saw the numbers on the screen surpassing their expectations, they couldn't contain their excitement.

They embraced each other and shed tears of joy.

Amidst the busyness, Sheng Mumu didn't forget the promise she made to Qi Shaobai.

On that day, when Qi Shaobai returned home after his evening self-study, as soon as he stepped inside the door, he heard a cheerful and pleasant voice:

"Qi Xiaoxue, come over and open your gift."

Qi Shaobai froze for a moment, instinctively turned around, hoping to quickly return to his room and lock the door before Sheng Mumu noticed.

But before he could slip away, someone suddenly grabbed the collar of his clothes from behind.

Sheng Mumu held his collar and forcibly dragged him into the living room.

Pointing at the box on the coffee table, she commanded:

"Open your gift!"

Qi Shaobai followed Sheng Mumu's gaze and looked at the box. His expression suddenly turned serious.

This box was twice as big as the previous gift box.

What shocked Qi Shaobai the most was that she didn't even want to deceive him even for a moment.

On the outside of the box, it was clearly printed with the words "Three Years of College Entrance Examinations, Five Years of Mock Exams."

A box full of test papers.

To be completed whenever.

Qi Shaobai turned his head leisurely, his expression filled with bitterness:

"You didn't consider my feelings at all. You even couldn't be bothered to wrap it in a gift box..."

Suppressing the urge to burst into laughter, Sheng Mumu nodded and urged Qi Shaobai to open the gift quickly.

"Yeah, I've come clean. No more pretending. Face reality and quickly take your gift back to your room, it's taking up space in the living room."

Qi Shaobai became even more resentful as he retorted, "Is that even something a human would say..."

While he continued to complain, he lazily picked up the box.

His expression suddenly froze, his brows furrowing with confusion.

Something wasn't right.

Why was this box so much lighter than he had anticipated?

Qi Shaobai shook the box gently and heard a familiar sound coming from inside, his surprise evident on his face:

"Could it be...?"

Sheng Mumu smiled and said softly,

"You'll know once you open it."